John Mojica
Coordinator
jmojica@ve.loreal.com
Local initiatives / South America / Venezuela
Presentation
Venezuela
en attente
Venezuela
John Mojica
Coordinator
jmojica@ve.loreal.com
en attente
Our actions
Press We will publish in magazines and newspapers directed to the hairdressers, two articles. The first one with the institutional image and the second one with a Q&A about AIDS. Merchandising We will decorate with Windows displays the salons of the most important malls of Caracas, our capital city. They will have a poster (2 m x 2 m), a sticker (50 cm x 50 cm) in the main entrance, and an acrylic card holder with a tryptic with written information about AIDS. In-salon communication We’ve been sending material (diptychs and posters) to 210 salons nationwide, so they can communicate the campaign on December 1st. L’Oréal Decoration We will decorate the main entrance of our offices in Caracas. 30 collaborators will volunteer at the UNESCO that day, visiting colleges and instructing. Support materials such as dyptics, posters and flyers were sent to to 350 hairdressers nationwide so they could comunicate their message to their clients. 10 beauty salons located in the most important malls of Caracas were chosen to decorate their windows displays with the “hairdressers against aids” campaign.
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