Locals initiatives || Africa || South Africa

Locals initiatives / Africa / South Africa

Presentation

South Africa

Celeste TEMA

South Africa Coordinator

ctema@za.loreal.com

South Africa

Celeste TEMA

South Africa Coordinator

ctema@za.loreal.com

Our actions

L'Oréal and UNESCO mobilise South African hairdressers to join global AIDS Campaign This World AIDS Day, L'Oréal South Africa mobilised its partner hair salons in Sandton City, Johannesburg, and Jabulani Mall, Soweto, to take part in L'Oréal and UNESCO's global AIDS awareness programme, Hairdressers Against AIDS. L'Oréal joined forces with UNESCO in 2005 to fight the spread and impact of HIV/AIDS through this unique prevention education programme by providing hairdressing professionals with the resources needed to inform people of the risks related to the disease. The programme, which has its roots in an initiative L'Oréal started in 2001 in South Africa, is currently operating in 24 countries on every continent. Through the Hairdressers Against AIDS programme, L'Oréal actively supports World AIDS Day on 1 December by mobilising its international network of hairdressers. L'Oréal South Africa has invited partner salons in Sandton City and Jabulani Mall to take part in this years' global awareness campaign, with the aim to eventually expand the project to include L'Oréal's extensive network of partner salons across the country. L'Oréal provided each salon with brochures and posters about HIV/AIDS and AIDS ribbons to give to their clients. In addition, all salon staff and stylists wore Hairdressers Against AIDS T-shirts on World AIDS Day. The initiative was well received by salon owners and staff alike. Johan Kempen, owner of Dave and Johan and Harringtons of London in Sandton City, said, "This is a cause that everyone is concerned with and we appreciate the leadership that L'Oréal is showing by driving this initiative. We are extremely happy and proud to be part of it.“ Partnering salons in the World AIDS Day initiative: Franco International, Harringtons Hairdressing of London, Sandton Hair, Hair Images, Le Looks, Isjon and Headlines, Le Gents Hair Salon, The Nero Hair Salon, Exclusive Salon, Afro Nubian. L'Oréal Employees As part of its AIDS Awareness programme, L'Oréal South Africa's Human Resources organised a play about HIV and AIDS for employees at all its sites. The play "Lets do it together" was performed by the Aurum Institute. The play dealt with infidelity and the risks involved with having unsafe sex with multiple partners. The play was very relevant and as such was well received by all employees.

Slideshow

(4 images)

Franco International's team
Junior Khumalo
Philidelphia
L'Oréal's reception

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